The trend puts pressure on Apple to deliver and to ramp up the roll-outs to international markets quickly.
The fall in employee stock-option plans in America is reducing one pressure for buybacks, but the trend towards shorter-term investment horizons is perhaps increasing pressure from another quarter.
Public pension managers may feel particular pressure to follow the trend because of actuarial expectations that they will wring 8% or so in returns out of their assets each year.
The second trend placing pressure on companies is mobile.
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This was one reason why the economy could grow faster than its long-term trend without igniting inflationary pressure.
That trend will also increase pressure on wastewater treatment and disposal.
Even within countries, the trend towards unequal rewards puts pressure on employers who cannot be flexible.
If energy prices, already on the rise, continue to trend upward, it could put further pressure on producers and on consumers, who are stuck in a cycle of deleveraging.
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In fact, the Chinese appear to be filling a funding hole created by the U.S., which under fiscal pressure has been cutting aid to Latin America, a trend that continued into the 2013 budget proposal.
This peer pressure is then being translated into brand loyalty, a great trend for Apple.
Ongoing fiscal headwinds from sequestration and from expectations of a U.S. government shutdown are likely to support a weaker dollar trend, and keep U.S. yields under pressure.
Maybe the world continues its trend of becoming less energy intensive, mitigating demand and alleviating supply pressure .
The last provision would produce strong peer pressure for the good to drive out the bad, countering the present day trend of the bad driving out the good.
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The doubts swirling over the economic recovery have also put additional pressure on crude oil prices, as evidenced by the recent failure to overcome chart and trend line resistance last week.
In any case, so long as growth is below long-term trend, the gap between actual and potential output will continue to grow, easing inflationary pressure.
For smaller, privately held companies, the trend to move production back to the U.S. from China could eventually put some pressure on wages, as more companies compete for skilled workers, McPeak said.
That prompts a question: Is this trend really due to the increased importance of information technology, or can it be traced to the increasing pressure in these tough times to justify all corporate expenses?
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