However, due to the current economic volatility and pressure to be profitable, organizations can no longer afford to write a blank check for their marketing initiatives.
An increase in prices to pass the cost pressure to customers will be too risky in current scenario as it can lead to loss in market share which may further deteriorate the situation.
This is notable, as it puts pressure on the current referees to perform.
FORBES: Evaluating the Terms of the New Deal Between the NFL and Referees
And it would create pressure for the current policy to be reviewed anyway, so that something like the scheme Dr Granich and his colleagues have been investigating might end up happening by default.
He reminded listeners that their pressure last year persuaded legislators to extend the current 3.4% rate on subsidized loans through June instead of letting it double in 2012.
Indeed, the political pressure is for Congress to either maintain or lower the current tax brackets.
U.S.-based Boeing denies it has been victimized by its own government, denying its move has anything to do with political pressure and instead blames the current economic climate.
A-level standards that culminated in last summer's marking scandal and to the current agonising over the funding of universities, whose academic standards are falling apart under the pressure to teach increasing numbers of students with little more money.
The ruling has huge implications for the handling of current cases and the government is now under pressure to act immediately.
The material can heal within minutes of cuts through fast-forming hydrogen bonds, rivaling some of its peers, but also includes nanoscopic nickel particles that keep a current flowing and even respond to flexing or pressure.
In the face of intensifying economic pressure, Iran will have to decide whether to proceed on its current course or find a way to assure the international community that it will stop short of nuclear weapons.
The current cap of 60 puts pressure on military jet pilots to bail out of the armed services earlier than they might otherwise do because of a fear that their lifetime earnings with a carrier will be unnecessarily limited.
After losing big time in the 2007-2009 bear market, and short-term in the current market correction, they are under pressure from their investors to take less risk.
FORBES: Lots Of Cash Not Being Spent Will Choke Off The Recovery
We noted that these gains seemed at odds with the current earnings pressure and sober guidance for retailers and manufacturers with exposure to the housing and home improvement sectors.
India in particular faces an increasingly untenable balancing act in maintaining its current accommodation of the junta, and will be under growing pressure this year to move toward a policy that better aligns its values and interests.
The current economic downturn combined with rising demand for higher education places governments under enormous pressure to fund enhancements in higher education and support programs needed to train the next generation of work forces with the new skills necessary for economic recovery.
Under current rules the conclave should not start before 15 March, but there has been pressure to bring it forward.
Past HBOS figures are coming under more pressure after the bank's ex-chief Sir James Crosby quit his current posts and offered to give up his knighthood.
BBC: HBOS bosses remain under fire as Sir James resigns posts
Netanyahu had hoped that his conditional support for Palestinian statehood, and his current willingness to bar Jews from building homes in Judea and Samaria would neutralize US pressure on Israel and facilitate his efforts to convince Obama to recognize and deal rationally with the issue of Iran's nuclear weapons program.
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