Mr Brands has no particular argument to press or theory to uphold.

ECONOMIST: 20th-century America

So let me bring you back to the hellebore theory for a moment, and press you to say what you think of it?

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Dr Mike Pearson, a former press officer for the British Thoracic Society, said the theory was "plausible".

BBC: Apples 'protect the lungs'

For the time being, though, Mr Clute has chosen to press his argument for real fantasy through the skeins of theory, influence and resemblance that pull the unwitting browser through this magnificent encyclopedia.

ECONOMIST: Fantasists

However outrageous, this conspiracy theory is taken seriously by many Russians, and was discussed in the press even before the most recent bombs.

ECONOMIST: Russia

The peace plan, in theory, is now being rolled out, with pledges of social justice, greater press freedom and political reform.

ECONOMIST: And finding that, in Thailand, they no longer fit together

There are countless strategies, indicators and systems that are mentioned in the popular press with such catchy names as the January Indicator, Dogs of the Dow, Elliott Wave Theory, Dow Theory, Sell in May and Go Away, and the Fed Model.

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