Microsoft even got Nik Nayar, Target's VP for merchandising, to lavish abundant praise on the device in its press release.
So just to be sure we had an official figure we emailed an Apple press contact to confirm the device has 512 MB of memory.
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You slide a personal listening device into your ear, press a button, and it expands and locks into the ear canal.
And now, thanks to instant-reading technology, you don't even need to wait 15 seconds to start up the device: "I press, I read, it's instant... it's a book!"
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Well, a little birdie just fed us a few more details to flesh out this tale, including our first pics of an actual device and not just some press renders.
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Immediately after the announcement, the invited press get to see and handle the device under the watchful eyes of Apple PR people, but a few anointed ones get to take one home with them for a week of secret testing.
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The relative absence of mobile announcements from the major players in the US market (even Sony, which debuted the Xperia Z, opted not to make the device a centerpiece of its press conference) allowed manufacturers like ZTE and Huawei, largely unknown in the States, to hog the mobile spotlight.
"We will have a sneak peek of this device at our (Thursday) press conference, " wrote a spokesman for the carrier in an e-mail.
"A mobile phone is something you press against your cheek, but a 3G device is something you will hold in front of you, " says Ulf Lesley, marketing director at Ericsson's 3G division.
The device will be announced at an IDF press conference after today's market closes.
This took place at the ASUS Vivo Tab RT (the device formerly known as Tablet 600) press conference held at IFA 2012 this week in Berlin.
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It's also annoying that you actually have to press the unlock button twice to gain control of the device.
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To access the sliding function and expose the somewhat cramped keyboard beneath, users will have to press a dedicated button along the left edge of the device.
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Twonky Beam enables users to easily "beam" online and personal video content from a PC, Android or iOS device to the living room with the simple press of a button.
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The press is now being given a chance to test out the new device.
We still don't know what happened in the 700MHz auction, but Verizon's going full steam ahead with its open-network policy, holding a press conference today to detail the "Any Apps, Any Device" plan announced back in November.
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The device, which received no formal introduction during its host device's launch event, first appeared in the "press kit" bag that attendees received on the way out the door.
While BlackBerry is still expecting an April debut for the Q10, Heins told the Associated Press in an interview that U.S. carriers might not get the device until a month or two after launch.
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As I watched Sony unveil the PlayStation 4 at a press conference on February 20th, I was struck by how much data the new device would be collecting from its users.
They press on to study exactly how the stocks performed after the shareholders reached for their management-disciplining device and sued the company.
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With the press of a button, LED charge indicators provide the user with the amount of battery charge left in their device.
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