"What I had to do was presentanidea that was so interesting and so alluring that everybody could believe in it, and the idea of a motion picture scouting party was what I came up with, " he says.
The entire CES is run on a basic principle: that any ninja innovator with anidea should be able to present it inexpensively to potential investors, buyers, partners, and media.
The idea, as in this case, is to present information on an issue that might have broader implications beyond the specific fact pattern outlined in the case.