The ILO mission said it hoped to assess to what extent forced labour has been stopped, but the organisation said it is well aware that what is really needed is a permanent presence in Rangoon to continually monitor the situation.

BBC: Burma "slave" probe opens

Foursquare, Facebook and other apps are working hard to condense and cleanse this information in an easy and authoritative way, but in the meantime businesses need to monitor their location-based service presence to ensure their business is found once and has a single social identity.

FORBES: A Look At The Boom In Location-Based Services

It will be interesting to monitor how Change.org proceeds in the future in accepting advertisers whose presence may well pose a disconnect with how its community perceives its brand.

FORBES: Change Afoot at Change.org: How Altering an Ad Policy Alters a Brand Positioning