While colorful pants aren't de rigueur, "there is nothing preppy about wearing the color black, " he says.
Most, for instance, have missed the fashion among young Japanese for western home furnishings and preppy clothes.
Are the white males targeted by this scholarship the preppy ones, or the disadvantaged who we may forget?
The son of a Chicago English professor, West made his mark by dressing preppy and wrapping about black middle-class angst.
Wonder, a preppy clothing chain bearing a striking resemblance to Tory's multi-billion dollar brand, but at a far cheaper price.
Case in point: Tory and Chris Burch, who founded the preppy-chic fashion empire Tory Burch in 2003, divorced in 2007.
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You can do outrageous things and classic things and preppy things with those pieces, and that can be really creative.
Last fall, it was all about the embellishments -- sequins, sparkles, beading, embroidery, even the return of the preppy monogram.
Since then, the preppy purse maker has continued peddling printed paisley cotton bags and accessories and shares have continued to climb.
"It's the notion of crazy pants, " said Mr. Sternberg, referring to the boldly colored or patterned trousers that are a preppy staple.
Preppy guys sporting collared, short sleeved shirts complete with crocodile logo at a backyard barbeque, talking business and bragging on their golf game?
That uniform preppy-bohemian, you could call it, or WASP chic has turned Tory Burch into a household name, and now a billionaire.
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From there, I began to experiment with my own appearance, integrating a few key preppy details and analyzing their effects on my interactions with others.
"The whole deal with the preppy summertime lifestyle is that you go right from the beach into cocktail hour or you're on a boat, " he says.
While Mr. Murray, a self-described "conservative preppy guy, " goes easy on color, he believes there is no such thing as too much color in a preppy look.
From preppy college campuses to Park Avenue corporate offices to Wall Street to the Bay Area to anyone with a passport, visa and suitcase, the action is China, China!
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Maybe Jeremy Lin will start showing up to news conferences in crisp tailored suits cut sharp in the shoulders like Tom Brady's, with knit preppy ties draped over immaculate shirts.
For about twice as much still a bargain you can go get pampered in Bermuda, with its quirky mix of African heritage, colonial history and a love for those famously preppy shorts.
How many times can you reinvent the preppy look?
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The interesting question is how easily the anti-establishment antics of Chuck Norris or Ted Nugent sit with the preppy elitism of Mitt Romney, which is aimed more at the independent voter market.
Formerly known as a purveyor of pricey, preppy gear, Abercrombie and Fitch - along with fellow US import American Apparel - is not shy of deploying sex to help shift its clothes.
The Keen production is well-acted, although the material is somewhat dated: Homosexuality is preferred by polite society to remain closeted, the specter of AIDS is not even mentionable, and the word "preppy" is still in vogue.
The Union of Rightist Forces have a better-looking line-up of leaders - preppy former prime minister Sergey Kiriyenko, moody Boris Nemtsov and chic Irina Khakamada, but even then Komsomolskaya Pravda is disappointed at their portmanteau poster.
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It moved through hoods, beanies and "Cat in the Hat" hats on to baseball caps first turned sideways and then with a flat brim (the polar opposite of the redneck and preppy artfully turned trend) and the current reinvented trend for "the bucket, " preferably from Louis Vuitton or Ralph Lauren.
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All of which, of course, is exactly what has come to be expected of the Hamptons, a broad term applied to the preppy towns, villages and hamlets at the East End of Long Island, originally settled by the Montaukett tribe of Native Americans, then seized by English colonists in the mid-17th century.
There are gift wrappers from Rodarte, Christmas balls from Jason Wu, a lunch box with a funky pattern from Tory Burch, a cool skateboard from Derek Lam, dresses for girls from Marchesa, pet accessories from de la Renta, preppy blazers from Thom Browne, spiked accessories from Eddie Borgo and many more.
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Fleming and co-writer Tiffany Paulsen has set the story firmly in 2007, but their Nancy Drew is an anachronism who dresses in tweedy skirts, preppy knits and penny-loafers, and whose prim sense of right and wrong (she drinks milk and knows CPR) quickly marks her as a social outcast when she moves from provincial Riverside Heights to a new school, Hollywood High.
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