Calling the market bluff on the whole premium liquor industry, Wodka Vodka is trying to revolutionize the market with a new business model: cheap, premiumvodka.
With the cops already on the scene, a receptionist at the Sofitel was instructed to tell him they would find it and deliver it to him, after which Strauss-Kahn told them he was going to JFK to catch a flight. (Read Wodka Vodka And A New Business Model: Cheap, PremiumVodka).