Premium Subscriptions was 20% of total revenue in the third quarter of 2012 and in 2011 as well.

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Commiting to premium subscriptions right out of the gate could give the technological powerhouse that is PS4 a service edge as well.

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It also has several premium subscriptions for its 200-person sales team, with the total tab in the thousands of dollars, Mr. Siemiatkowski said.

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In the old SoundCloud (which, by the way, is still available for an undetermined time as a toggle), Spotlight was a paid option included in the premium subscriptions.

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Mosaic also offers users the ability to add news feeds and premium publication subscriptions from across the Web.

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Ovi will be offered alongside their own services, and operators will take a cut of the revenues which Nokia hopes to make from advertising, e-commerce and subscriptions to premium services.

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Despite repeated efforts to use premium Time Warner content to drive subscriptions, the link with the entertainment assets has proved of little value.

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Skype also sells subscriptions to a deluxe plan called Skype Premium.

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Starting today, premium users of the IAC-owned dating service can pay for their subscriptions with the untraceable peer-to-peer digital currency.

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