Doing so would tarnish the premium image of Apple and erode the love and loyalty of the elites.
But he and other executives have been fighting to protect Apple's premium image.
Higher prices for such beverages can be attributed to higher production costs as well as their premium image aided by demand from health conscious consumers.
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It has been benefiting from the rebound in consumer spending and the fact that it does not generally resort to heavy discounting in order to protect its premium brand image.
The only question is what was the premium on its now-lost image of invincibility?
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As well as taking a sizable chunk of an airline's inflight catering budget, wines also contributes a large part to an airline's image, particularly among premium passengers.
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Even as it tries to strengthen its image as a purveyor of more premium food, Wendy's is looking to step up its courtship of fast-food customers who are focused squarely on value.
While the quality of mirrorless cameras can be close to that of low-end SLR cameras, premium model SLRs still offer greater photo quality because they have larger image sensors and have features that are important to professional photographers.
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Today--thanks to runway fashion, an explosion of new materials and resurgent demand for premium and vintage-inspired hats--they're about creating an image.
The name Chevrolet, on the other hand, belongs exclusively to GM and enjoys a good global image--derived from, in no small part, the premium Corvette sports car.
To provide a better experience, Olympus has created the STYLUS SH-50, a new premium, compact long zoom camera that's equipped with 5-Axis Video Stabilization, 3-Axis Image Stabilization for stills and Full 1080p HD Video.
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