Premium ice-cream brands are not averse to "tricks" to get consumers to pay more, like the US firm Haagen Dazs did when it started out in 1961, Ronnie Ballantyne says.

BBC: Ice cream: How much would you pay?

The ViewPad E70offers the ultimate in value and fun for a premium tablet experience at an affordable price, featuring Google's latest Android 4.0 Ice Cream Sandwich, super light weight compact design and premium apps and services.

ENGADGET: Viewsonic unveils ViewPad e70 tablet, offers Ice Cream Sandwich for $170