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The NBA Legends collection is slated to debut at retailer Premium Goods this weekend in Houston, and on Stance.com.
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For the food and beverage industry, there is a significant need for healthy, convenient food options covering the entire price range from premium goods to low cost choices.
FORBES: Time For Businesses To Trim The Fat: Ours
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That lack of brand awareness is a huge obstacle in a land where luxury consumers tend to embrace well-grooved narratives about premium goods and leave little room for other story lines.
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For food manufacturers, such as Unilever, this would mean a 25% premium on the final cost of goods.
ECONOMIST: Food for thought | The
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Whether saving for a premium item or learning the best goods to sell at a profit, players need to use critical thinking skills to succeed.
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There is only so much of a premium consumers are willing to pay for goods from Mercedes, BMW, Siemens, and the like.
FORBES: How European Bank Woes Could Wreak Havoc On A Portfolio
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In an emergency situation, information about the scarcity and urgency of need for different goods and services is at a premium.
FORBES: Price Gouging Laws Still Hurt Storm Victims
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Consumers increasingly balk at the premium prices charged by branded-food makers and opt for cheaper private-label goods.
FORBES: Green Giant And Betty Crocker Can't Risk Raising Prices