Brahma, though stronger, lacks a premium-brand soft drink, which its former arch-enemy has in the form of Guarana Antarctica, a type of fruit soda.
Campaigns will be executed via pre-roll ad units across AOL On's premium, brand-safe content.
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Of course RIM has a proud past as a high-end, premium smartphone brand.
Audi's great diesel vehicles--the A3 TDI and Q7 TDI--didn't make the cut for our list (the luxury brand name carries a hefty price premium, though Mercedes-Benz was able to break through that ceiling).
The premium Marlboro brand has been under pressure from competitors and lower-priced cigarette brands as consumers face economic pressure and high unemployment.
The U.S. luxury segment is heating up with Cadillac revamping its line-up and aiming to be No.1 premium car brand in the U.S. within three years.
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But will you get your premium back-along with the opportunity cost of not being able to invest that premium in the stock market-when you sell a name-brand condo two decades from now?
The deal is being labelled a "marketing and technical agreement" with Infiniti, the premium brand of Japan's Nissan, which is part-owned by Renault.
The company's well-known brand may well have been a reason for the premium it commanded over the expected IPO price.
" He adds: "'Cheap but good-quality' is fine for market share, but a premium brand is good for the bottom line.
Though it is paying a large premium for O2, it is getting its hands on a well-regarded brand in a country where consumers spend a lot of time making mobile calls and sending text messages.
Posh Spice is herself a huge brand in China, and young affluent women are flocking to premium sport-utilities.
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Amazon has branched out into own-brand products, has set up specialist e-commerce sites in several premium markets and is dabbling in moviemaking and television production.
Not surprisingly, research has found that a degree from a name-brand elite college, whether it's Harvard, Stanford or Amherst, carries a premium for earnings.
The company realized it would have trouble penetrating the market with the premium Duracell brand, and it couldn't take Duracell down market without eroding the brand's long-term viability.
This plugs the brand and nudges people to trade up, from homebrew to mass-produced beer and finally to premium brands.
In Google Maps, that advertising includes brand icons--a first for Google, and one that likely allows them to charge a premium.
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