Sponsoring company Premier Plus said it was "innovative marketing" that allowed it to contribute to the community.

BBC: Cambridgeshire lollipop lady funded by advertising

"Iomega's high performance PX series of network storage products have proven themselves to be solid network storage implementations for our customers, " said Eli Zvi, Senior Vice President of Sales and Marketing, CompuTech International, a New York-based reseller specializing in SMB and government sales and a Premier Plus member of the Iomega ioclub, Iomega's top tier program for resellers.

ENGADGET: Iomega releases two new StorCenter NAS drives to contain that ever-expanding data waistline

They have reduced their player bonus scheme and renegotiated new sponsorship deals while there has been increased revenue from Champions League and Premier League television rights, plus a rise in ticket prices.

BBC: Uefa warns clubs after deadline-day transfer spree

Meanwhile suspension to the Magpies' regular centre-back pairing of Mike Williamson and Fabriccio Coloccini has opened the door to a first Premier League start in Newcastle colours for former Arsenal defender Sol Campbell, plus a first outing of the season for Steven Taylor.

BBC: Chelsea absences can boost Newcastle - Shola Ameobi

Each Barclays Premier League club and each of mainland Europe's leading club sides, plus clubs elsewhere, will in time have a specific blogger on ESPNFC, connecting ESPNFC readers with the latest views and insights from their club.

ENGADGET: ESPN launches ESPNFC site and apps, updates ESPN Goals with match previews, highlights

Plus, there are plenty of players capable of doing a decent job in the Premier League if the right club gives them a shot.

WSJ: English Premier League