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Premier Cru's first release, Enjoy Detroit, sounds like it could be background for a noir Tokyo nightclub.
FORBES: Magazine Article
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By opting to release a record, Premier Cru reaped another benefit of the technology revolution: the breakup of the vinylmakers.
FORBES: Magazine Article
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The most improbable move for Premier Cru was Katsiris' decision to make the first album an old-fashioned vinyl record, instead of a CD.
FORBES: Magazine Article
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Premier Cru's lucky break came when a BBC deejay, Gilles Peterson, played two of the label's cuts on the BBC's pop music station, heard worldwide.
FORBES: You, the Record Mogul
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Premier cru is the second tier of quality, behind grand cru.
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Mr. Colin makes tiny amounts of wine from many parcels, including some of the best premier cru and grand cru vineyards in Meursault, Chassagne-Montrachet and Puligny-Montrachet.
WSJ: The New Master of Affordable White Burgundies | On Wine by Lettie Teague
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With coveted wines like premier cru Bordeaux fetching thousands of dollars per bottle, the incentive exists to make an easy buck by pouring new wine into old bottles.
FORBES: Magazine Article
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Its individual vineyards are designated by the government reflecting their ultimate quality potential, the very highest being Grand Cru, followed by Premier (or 1er) Cru, follow by simply Chablis.
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