The corporation always bargained hard on price, but it was the preferred customer to many small businesses.

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Yet companies up their chances for receiving better financing, better partnerships and a shot at being selected as a preferred customer by other firms if corporate governance issues are given importance.

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"That is not the preferred customer experience, " he says.

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So the program isn't so much about giving fast track status to those who are deemed "safe" as much it's about providing a faster service to those willing to pay for it, no different from a preferred customer at a restaurant or a hotel.

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