So Captain America needed to be someone we could all believe Robert Downey, Jr. would respect and defer to, and someone the God of Thunder would prefer to follow rather than lead.
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That's not to say he would prefer to chase the lead rather than shoulder the pressure of being in front.
Also, Microsoft decided that people would prefer to rent rather than buy its software.
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The researchers said 71% of the respondents would prefer to live 15 years in a wheelchair than die after 10 or five years in a wheelchair - but the remaining 29% said they would prefer to die earlier rather than spend 15 years in a wheelchair.
Your best option is to negotiate a payment plan directly with your hospital or provider, who would prefer to get paid over time rather than not at all.
Almost 71 percent of citizens said they would prefer to pay a service fee rather than fund e-government initiatives through taxes.
We would always prefer to see businesses broken out rather than hidden in some conglomerate.
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The middle classes would prefer to forget about this situation, rather than pay more taxes to rectify it.
Few, if any, communities have found shelter for all of their homeless families or funded scholarships for all of their needy schoolchildren, and many donors would prefer to directly help those individuals locally rather than pursue a broader agenda.
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People in north Worcestershire would prefer hospital services to be transferred to Birmingham rather than Worcester if their local hospital is downgraded, an online poll suggests.
However, the offer was withdrawn after Crouch indicated that he would prefer to remain in the south of England rather than move to the north east.
With the budget and the powers he's got, rather than those he would prefer to have, and with the election successfully behind him, he has to balance budgets over three years that are continuing this current year's severe squeeze.
We would all prefer to do business with the one smiling rather than the one pouting.
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Most of us would prefer to gorge on food, appliances and clothes rather than delay our consumption.
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State TV said Iran would prefer to buy uranium for its research reactor, rather than send its own stock abroad for enrichment, as proposed.
For example, research has shown that, even in the US, many firms would prefer to reduce wage costs by eliminating some staff rather than affect morale and productivity by introducing across-the-board wage cuts.
Rather than suggest what it would prefer artists to be doing, a photography department, in Mr. Bajac's view, has to reflect what they are actually doing.
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Such a service would appeal to the many phone users who prefer to text rather than exchange emails as well as people with less sophisticated cellphones.
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And to those commentators out there who would prefer chewing an arm off rather than giving Oracle its due, remember one thing: your readers are a lot smarter than you apparently think they are.
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The IMF would prefer Britain in this case to "do a Portugal" rather than "do an Argentina".
Most institutional investors would still prefer to choose which industries they invest in themselves, rather than add another layer of conglomerate managers to make that choice for them.
But I would prefer to vote for a candidate based on issues of their policies rather than their personal lives.
Microsoft's move angered the digital marketing industry, which would prefer to see DNT left as an opt-in for users rather than an opt-out.
On the job-seeker side, I think people would also prefer to get their foot in the door via a colleague rather than via a friend.
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My strong sense is that the executives, led by the chief executive, Vittorio Colao, would prefer a conventional merger with Verizon rather than the sale to Verizon of its most valuable asset.
But Mr Kleanthous said that if the council was "supporting and looking favourably on the Saracens proposal, it sends out a straightforward and clear message to our football club that they would prefer having them in the borough, rather than us".
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Rather than outlaw mixed martial arts, Cantu says he would prefer to see it carefully licensed, and also to see careful observation of the injury patterns.
In fact, it seems that many Brits, given the choice, prefer to identify with the class they were born into rather than that which their jobs or income would suggest.
Rather than extend credit to the phone companies, manufacturers say that they would prefer to sell any loans off to Wall Street.
And as I say at the top, I think I would prefer to think that the report has been hacked, that a gremlin has messed it all up, rather than believe that the Senators who compiled it actually think this way.
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