Researchers prefer the term immunotherapy because it would treat, not prevent, cancer.
"I don't tend to look too far ahead, I prefer looking at the short term as opposed to the long term, " he added.
While most companies would prefer to be judged over the long term, in today's markets most investors peer only a day or two ahead.
In a fishery with a large, unproductive stock that grows slowly, fishermen may prefer short-term profit to the promise of low long-term income and catch all the fish straight away.
And sentiment--or animal spirits if you prefer Keynes' term--correlates to the current-quarter GDP growth rate.
For investors looking for an inexpensive, defensive large cap value name, we prefer HP to IBM in the near to medium-term given their relative valuations.
We still prefer the Nook's trademark design for long-term reading -- one of the downsides of a smaller bezel is that there's less place for your fingers to go.
Others might prefer a more interventionist process of the government itself specifically creating jobs for the long term unemployed to do.
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Republican Gov. Sean Parnell agrees stimulus money has helped the state, but he says he would prefer Washington take steps he says would bring longer-term improvements.
CNN: Alaska catching up with the rest of the country on recession
As the value of options increases with volatility, receiving them gives managers the incentive to undertake more risk than long-term and more risk-averse owners might prefer.
Due to the non-cyclical demand for their product and above average costs to relocate, healthcare tenants also prefer long-term leases to make their expenses predictable.
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