Recent advances in analytic technology and data visualization has neutralized the advantage held by statisticians, data mining experts and actuarials with advanced degrees in predictive analytics and operations research.
More specifically, I evaluate the accuracy and predictive power of prospective and retrospective clinical research.
In a technology advance that will ultimately help drivers around the world avoid rush hour traffic jams, IBM Research has developed a new predictive modeling tool that will let drivers quickly access personalized travel recommendations to help them avoid congestion, and save time and fuel.
ENGADGET: IBM shows off Smarter Traveler traffic prediction tool
Specialized research in data science done by Kaggle has found predictive models developed through competitions are more accurate at predicting the likelihood of an event than software a company developed on its own.
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While there is some existing research on the use of humor in advertising, there is little linking predictive brand metrics to examples of different comedic approaches and we invite you to share in our insights.
"The use of text-mining algorithms was critical in this endeavor and helped secure a complete picture that would not have been available using traditional market research, " says Michael Cavaretta, Ford's technical leader for predictive analytics and data mining.
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The researchers will leverage a first-of-its-kind learning and predictive analytics tool called the IBM Traffic Prediction Tool (TPT), developed by IBM Research, which continuously analyzes congestion data, commuter locations and expected travel start times throughout a metropolitan region that can affect commuters on highways, rail-lines and urban roads.
ENGADGET: IBM shows off Smarter Traveler traffic prediction tool
The Smarter Energy Research Institute is a first-of-a-kind collaboration between corporate research and the energy and utilities industry to transform leading energy companies through the use of predictive analytics, system optimization and advanced computation to deliver better services to their customers.
ENGADGET: IBM announces Smarter Energy Research Institute, aims to improve energy grids (video)
People are cynical about ROI, but after years of validated research we can confidently say that loyalty-based engagement metrics are always a leading-indicator, predictive measure of consumer behavior.
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