Prevent and deter fraud situations: Rules and predictive methods can help users optimize their analysis, adapting measures to deceptive patterns and better preventing fraud.
FORBES: Fraud Prevention In A Big Data Environment
Harvard pathologist Mark Rubin says such a genetic fingerprint would have far more predictive power than current methods.
FORBES: On The Cover/Top Stories
Improper sampling could also impact the accuracy of common methods used to measure the performance of the predictive coding tool being used.
FORBES: Guest Post by Matthew Nelson
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