The county is also using SPSS predictive analytics software, Cognos business intelligence software, i2 Intelligent Law Enforcement solution, a private cloud system on zLinux hosted on an IBM System z mainframe and IBM PureFlex System.

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And those marketing opportunities don't translate as well in the online and mobile worlds, where customers are apt to remain focused on the transaction at hand, says Will Weidman, vice president of Applied Predictive Technologies, a software and analytics company that works with financial institutions.

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