While its tough to predict exactly how much value remains to be created around these more novel targets, its fair to say that if history is any guide it should make for fertile ground.
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We currently in the U.S. are using ethanol in engines detuned for low octane gas. (actually, using 10% or less, ethanol as most cars do now, the mpg loss for ethanol is not as great as the Heat Value would predict either).
Everyone running money then owned tons of IBM as a growth stock, but nobody I knew dared to predict that IBM would one day sell at book value, or that the market would sell at eight times earnings in 1974.
So the question is, if we have the ability to learn so much more from our individual Black Swan moments than from our successes, that we acknowledge their value, why do we persist in our need to predict the future?
By measuring the performance ratio, power plant owners and operators can immediately and fully predict the performance of the plant over its lifetime, accurately assessing the value of the plant.
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Using their KnowEquity When calculator, you can plug in your initial loan amount, the term and interest rate, first payment date, home value, and expected rate of price appreciation, and extra monthly payments to predict when your equity will finally equal your loan balance.
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Some of the battles are easy to predict: domestic businesses v. multinationals, manufacturers v. service firms, business whose value-added is in their intellectual property v. those who deal in commodity products.
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The insight that these tools provide can help a CMO accurately predict which product an e-com shopper will buy based on their past page views, quantify the financial value of an online tool, or quantify the value of increasing customer satisfaction by a point.
Value consciousness, which is an overarching concern with getting something at a low price, also did not predict number of daily-deal purchases.
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