In the Aligned stage sales and marketing establish precise boundaries and interaction points.
FORBES: Three Steps to Alignment
Amid all the marketing hype, the precise definition of "mutual fund supermarket" has fuzzed.
FORBES: Mutual fund supermarkets
Marketing messages can be tailored to very precise groups of people, based on their age, gender and the interests and affiliations they have expressed through interaction with social media.
BBC: Twitter secures advertising deal with SMG
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