Heien helped Swedka Vodka sponsor a VMA pre-show party Wednesday night at the Bryant Park Hotel.
Later, he told me that he uses his pre-show scouting missions to segue into his thief persona.
In addition to a pre-show concert and online advertising, a fleet of Chevy's E85 ethanol-compatible SUVs will transport talent to the show.
The televised presentations target pop, country, urban, rock, and rap categories, leaving the jazz, gospel, classical, Latin and other categories to the pre-show.
Instead, the policing of the pre-show circus fell to the publicists, who hovered over their respective stars--if they let us at them at all.
What began as just the post-show party now is a more complicated job that includes a press reception and the pre-show as well as the ball.
Speaking of video games, for those who want to keep interactive with the Academy Awards this year, Xbox 360 is offering a different take to red carpet pre-show coverage.
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But if you were there for the pre-show -- or watched it streamed online -- you would have heard Rihanna, Drake, Jay-Z, Kanye West, Usher, Beyonce and Paul McCartney win Grammys.
Test Track guests enter an all-new, interactive pre-show area that includes concept cars like the Miray roadster and the Chevrolet EN-V, as well as dynamic media displays that include models and sketches of vehicle design possibilities.
The Nokia Theatre was far from full, because many of the 754 individual nominees and their teams were on the red carpet or still getting ready for the big show while the pre-show was under way.
While there are plenty of household names announced in the pre-show, it is also the chance for the National Academy of Recording Arts and Sciences to honor people who perform important jobs for the music industry.
Before the 20, 000-cast event kicks off on 27 July at 21:00 BST, with the tolling of the bell, an Olympic Stadium packed with 80, 000 spectators will be entertained by a pre-show that will start at 12 minutes past eight - 20:12 BST.
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And certainly there's a lot to be said for the sort of pre-show buzz such campaigns can elicit -- there weren't too many projects that we were more excited to play around with in the lead up to the show than the Oculus Rift.
In addition to its in-house programming, Yahoo's partnered with the WWE to create an online wrestling hub starting this summer, which will include clips, a 30-minute Monday Night Raw pre-show, two original weekly shows with 50 episodes per year, an archive of full historic matches and more.
For Ms. George, it was the opportunity to be one of the first female studio members for an NFL pre-game show.
As for us, it's all Super Bowl, all day, starting at 2:30 p.m. on ABC with the pre-game show in 720p.
Perhaps, unlike Mr Peres, Mr Netanyahu is already enough of a hardliner not to feel the need for a pre-election show of martial macho.
Additionally, DISH Anywhere users can take advantage of the new "Audio Only" mode, allowing them to listen to any live or pre-recorded show while doing other activities like driving or interacting with other apps on their device.
Two ads run during the pre-game show.
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He is optimistic that USP's growing pre-eminence could show the way for the entire region.
Yet it was The Black Keys and its singer-guitarist Dan Auerbach who dominated the pre-telecast awards show, receiving prizes for best rock song and best rock album.
Last night Oscar de la Renta paraded his vision of Woman down the runway to the sounds of Aretha Franklin and the furious clicks of photographers at his Pre-Fall 2013 show.
In the lead up to the fight, Diaz skipped a public workout, then put on a strange one-man show at the pre-fight news conference that managed to befuddle and antagonize St-Pierre.
Among the increasingly popular marketing vehicles, due in part to shrinking advertising budgets, are pre- and post-show parties.
The model was already well known in South Africa but was seen as being on the verge of a new career, with her appearance in a pre-recorded reality TV show set to start on Saturday.
When I found myself at a pre-Fashion Week runway show last night, soaking in uber-cool choreography during a presentation by the denim line DL1961, I tried to forget about how I had answered my first e-mail at 7 that morning.
For perspective, years past with traditional methods we had around 50 pre-set appointments at the same show.
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Virginia Judge, the minister for fair trading for the Australian state of New South Wales, announced this week that she was considering requiring artists such as Spears to include a disclaimer on tickets if parts of their show would be pre-taped.
After years of revising growth down and inflation up, this is the first inflation report since 2007 to paint a generally brighter outlook, although the forecasts still show no return to pre-crisis levels of growth.
Other major themes at the show, judging from pre-CTIA email pitches, include cloud-based services that will store media and stream it to multiple devices, mobile video editing tools, easy ways to monitor data usage and ever-smaller cellular base stations.
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