These small but dense cakes filled with lotus paste and a whole egg-yolk centre symbolise the full moon, and it is the accepted practice to share a cake with friends, family and colleagues.

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The increased number of American students can also be attributed to the modern practice of social networking, a mechanism for students to share pictures and stories with friends (and thus, prospective students) across the pond.

FORBES: Influx of American Students Cross the Pond for Education

We find that when women are taught the skills in an environment in which they are encouraged to use them and are given the opportunity to practice them in a safe environment that they begin to negotiate with colleagues, bosses, subordinates, friends, family and in the marketplace without altering their values in any way.

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With that scale and speed of practice with their social experience they could then jumpstart their own appeals to customers to attract more customers through their friends and friends of their friends.

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