It applied rigorous analysis and mathematical methodology to the practice of marketing, something that had never been done before.

ECONOMIST: Guru

So they took a page out of the s0-called Lean Start-up methodology to do customer development, the practice of talking to potential customers.

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It took me nearly 20 years to write the book because it took my father 10 years to tell me the stories and teach me the principles of my own immigrant values and historical past, and another 10 years to put them into practice so that I could refine them and design the methodology.

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By becoming a thought leader, which for the greater majority of accounting firms is the optimal business development methodology, you can seriously super-charge your practice.

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