It was a simple and irresistibly practical idea from siblings Catherine and David Cook.
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The whole world talks about poverty alleviation, but very few have a practical idea on how to do it.
Much like other evocative brands, such as Disney, Coca-Cola, Ralph Lauren, Apple or Tiffany, it represents an ideal, not just a practical idea.
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The idea is practical since it means amending banks' debt structures, not reinventing them, although banks would need roughly to double the amount of this debt that they hold.
Together with Harper, who runs a technology consulting firm, they came up with a list of invited contributors, asking each to bring an invention--useless or practical--an idea or at least good conversation.
This has translated, in practical terms, to the idea of a sustainable growth rate.
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While this sounds like a sensible idea, there are several practical problems.
His view on the importance of education has prompted him to start BA32, a foundation promoting the idea of teaching youth in a practical and interesting way, focused on encouraging children across the globe to learn more about mathematics, science and technology.
While this may seem like a good idea at first glance, from a practical standpoint it may interfere unnecessarily in the right to contract and could serve as an impediment to international commerce.
There is a spiritual as well as practical dimension to this - with ubuntu reflecting the idea that we're part of a long chain of human experience, connecting us to previous and future generations.
Mr Szymanski, a Scunthorpe United fan, insists that practical rather than sentimental concerns led him to test this idea in the English football leagues.
But with sweat, failure, a little maturity, they accepted the idea that what the world clamors for is practical things, things that make their life easier.
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Now, Toyota has come up with a variation on the driverless car idea that actually might turn out to be more practical.
The idea for a new company grew out of a practical problem.
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You can be as serious or as snarky, as witty or as practical, as staid or as droll (you get the idea) as you want to be.
But defenders of the idea are on firm ground when they say that the practical objections to national service are wrong.
So the idea was for everyone to come to agreement on fish that are sustainable, practical, and will please customers.
Assuming you like the idea of marriage equality, your response to their guidance will depend on whether you are idealistic or practical.
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