The fake Twitter feed began shortly after van Praag was profiled in the New York Observer on Feb. 16, in a story that could be said to be a tipping point of negative publicity for Goldman.
Goldman Sachs' head of public relations, the sharp-tongued Lucas van Praag, has gone from deflecting negative publicity about his firm to taking barbs as the subject of a blistering Twitter parody, authored by a group of financial bloggers who are sharp-tongued snarks in their own right.