Please know that not all PR people fall into these unfortunate categories, though at times it may seem so.

FORBES: "Never Hire a PR Firm"

The Times relies heavily on guest columnists backed by powerful PR operators.

FORBES: Cramer, Soros And The Dumbing Down Of Financial Journalism

But if you want to keep up with changing times, ditch these efforts, and focus on PR that gives you a high return on investment every single time.

FORBES: 3 Reasons Your Company's PR Strategy Needs A Revamp

Three times in a little over a week I received unsolicited PR pitches from people who told me I was part of their blogger outreach program and they wanted me to write a piece in Forbes about their content marketing programs.

FORBES: An Apology to Content Marketers

In January of this year a study by Fleishman Hillard, a Washington PR firm, discovered that Republicans in the House twittered more than five times as often as Democrats.

ECONOMIST: Politics and Twitter

But what was not talked about were specific release times and platforms, and that led gaming outlets to go on a PR hunt to find out any detail they could about either one.

FORBES: No, You Won't See Bungie's Destiny in 2013