The lesson I take away from all of this is that if a winery shuns points and leading critics then they better have excellent PR and a gripping story to go alongside it.

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"It's PR 101: End the story, " he says of coming clean.

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Other than PR hit, end of story.

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Places like Game Informer rely on these incredibly close PR relationships to land huge cover story after huge cover story.

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Instead of responding with a medical report explaining his knee condition, which turned out to be a torn MCL, the Bears PR staff clammed up, and others wrote the story and made the team and the player look bad.

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Ivan Oransky at Embargo Watch does a great job finding a story that was under all our noses: a PR person who sends out embargoed commentaries about embargoed articles.

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Reagan had a story and the ability to tell it, and his PR staff created the setting and timing to maximize impact.

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So while this story will no doubt be yet another in a long line of Russian PR disasters, the actual real world impact will be so muted as to be unnoticeable.

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On Tuesday, the court heard Ms Pryce had told journalists about the story to get revenge on Huhne after he had left his wife for PR adviser Carina Trimingham in June 2010.

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The court heard Ms Pryce, helped by Ms Briscoe, had told journalists about the story to get revenge on Huhne after he had left his wife for PR adviser Carina Trimingham in June 2010.

BBC: Constance Briscoe

HUNTER-GAULT: Well, of course, Ghana is a classic example of this new generation of African journalists who are trying to take control of their own story, and yet also trying to make sure that it's not just some PR campaign that they conduct.

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However, should PR people with high in-demand clients have the right to pre-approve the content of a story, quotes included?

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This story reveals a rare glimpse into the reality behind the closed doors of a highly secretive and PR-obsessed corporation, where information is tightly controlled.

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