Advanced approval workflows for outbound content with recognition of inappropriate content and permissions to route to the right party, either PR, legal, customer service or marketing.

FORBES: Have It Your Way: Lessons From The Burger King Twitter Hack

My experiences during the April 2011 Tuscaloosa tornado response prompted additional service learning projects in my PR campaigns classes.

WHITEHOUSE: Finding Teaching Moments after a Disaster

The company actually created such confusion about Elite that an FAQ was sent out to media before E3 by Activision PR asking sites to run the explanation of the service.

FORBES: Electronic Arts' DICE Responds to Battlefield 3 DLC Controversy

Mail to: Internal Revenue Service, CC:PA:LPD:PR (Notice 2011-36), Room 5203, P.

FORBES: IRS Asks for Input on Health Care Law

Nugent obviously understands the viral nature of the internet, and is using it to build his brand (or entrench his brand, depending on how you look at it.) He probably understands it a lot better than the Secret Service, who may accomplish only a deepening of their own PR disaster should Nugent decide to bring up the prostitution scandal.

FORBES: Ted Nugent Knows Exactly What He's Doing

When you think of top notch customer service, Zappos automatically pops into your mind (January hacking of customer information PR disaster aside).

FORBES: Delivering Happiness: Why At Zappos It's Your Birthday Every Day

Is your community management program in place as a PR or promotional vehicle, or do you actively design and manage it as customer insight and service outpost as well?

FORBES: Why Every CMO Should Celebrate #CMAD

When I ask Mr Swantee to predict how many people will take his new service, he starts to answer - then thinks better of it after checking with his PR advisor.

BBC: Will you pay more for 4G?