In exactly the same way, CEOs who believe in Public Relations often derive better results from it not because of the power of faith but because those CEOs also happen to be taking a series of other actions that help PR programs deliver amazing results.

FORBES: 4 PR Habits of Highly Effective CEOs

Yahoo has had a series of ego-driven leaders more focused on themselves, their compensation, their positioning and PR for the last decade.

FORBES: What Yahoo Should Do