And in any case, the unintended consequence of this ban will be to give little SodaStream another injection of PR adrenaline to power through the holidays.
Alexandra Crabb, a Boston PR consultant and and native Mainer says if there was a disaster that crippled electronic devices, Power Felt is what we would want to have in that bag.
In exactly the same way, CEOs who believe in Public Relations often derive better results from it not because of the power of faith but because those CEOs also happen to be taking a series of other actions that help PR programs deliver amazing results.