Early PR trades like PR Journal and PR News were more industry booster publications.
Sir Paul says he quit because of the speculation and accusations relating to the Met's links with senior News International figures and, critically, the decision to give a PR contract to former News of the World executive Neil Wallis.
On Tuesday, Lord Justice Leveson's inquiry into press standards heard that News Corp PR executive Fred Michel was alerted to the contents of a Commons statement before it was aired in Westminster two days later.
Not ones to miss a news beat, smart PR peeps everywhere are scratching their heads trying to figure out how to get their clients in on some of that action.
Whether or not this reflects astute positioning of the three continuing protagonists by their PR teams, or reflects their respective news value, it was a reminder that a lot more is at stake than an Oscar for The Social Network.
So because I want the space back in my e-mail inbox, my question remains: Why are my fellow PR people still writing and distributing so many worthless news releases?
FORBES: Why The News Release Is Worthless In Today's Social Media Age
The Online Journalism Review looks at Quixtar , a company that built dozens of Web sites that link to each other with positive news about the business, assuring that a Google (nasdaq: GOOG - news - people ) search produced only PR-friendly results.
The news was originally posted as a press release on PR Web.
At a technology awards event in London, reporters spotted a gaggle of RIM PR people clustered around their Blackberries - they promised us more news imminently.
It really doesn't take a keen eye for news these days to spot the all-out PR blitz by team Blu-ray to convince the masses that the format war is over and Blu-ray has won.
ENGADGET: Toshiba not so impressed by Blu-ray's victory cries HD
But as public consumption of news and information migrates to mobile and social, PR pros no longer have to endure the indignity of getting dissed by a stressed out reporter or talent booker who paints all PR people as evil.
Though coolly saying it will appeal the verdict and expected to win, it's clear that Morgan Stanley (nyse: MWD - news - people ) is bunkering down in crisis PR mode.
Hanging with Kevin and Lauren was Janet Janjigian, an Emmy Award winning television news and documentary journalist for NBC Nightly News, ABC News Nightline and CNN in Los Angeles who is now a PR pro.
Convinced that judges can be influenced by aggressive PR campaigns, Mr. Levick points to rulings in the detainee cases which openly cite news stories that resulted from his team's media outreach.
This, however, is not something PR companies and the media find very compelling as they search for eye-catching stories when genuine news is thin.
He served as a PR specialist in the U.S. Army during World War II, then worked briefly as a news writer.
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