Marissa Feinberg , Green Spaces co-founder, PR and marketing media whisperer, and rapid dot connector.
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Shaw, had been on the defensive over the issue, with the ISDA going on a PR campaign accusing media outlets of not understanding CDS markets.
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While solar companies have used customer referral programs for over a decade, these programs are kicking into overdrive targeting potential customers in neighborhoods with recent installations, expanding customer referral programs and providing prominent signage paired with local PR and social media.
He plans to invest more in growth areas: online agencies, social media firms and PR agencies, the main beneficiaries of the explosion of social media.
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If you're part of the targeted demographic, you'll also be aware of the 15% of advertising budget spent on social media and PR.
Social media is PR 2.0 according to Ian Sigalow, based on the start-ups and intensive focus on marketing automation today he is seeing.
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This, however, is not something PR companies and the media find very compelling as they search for eye-catching stories when genuine news is thin.
You are also the social media strategist, PR rep, copywriter, bookkeeper, and much more.
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In a previous post, I referenced the abundance of year-end predictions in the PR, marketing and media spheres.
The other smart thing they did was team up with a company who would help reach astronomical growth numbers, Customer Hook who developed a strategic plan that would incorporate and integrate email marketing, SEO, PR, eCommerce and social media.
Meanwhile Doritos captured significant social media and prime time PR buzz throughout the weeks leading up to kickoff.
Because of this new world of information sharing and audience fragmentation, it is important that the messaging in advertising, media (in a PR domain), product packaging, internal and external memos, etc. be consistent.
"Coming up with content on a regular basis is the No. 1 thing franchisees say they struggle with, " says Chad Cohen, vice president at Fish Consulting, a franchise PR firm that began developing social media content for its clients three years ago.
But this week, the company flunked crisis PR 101 and spawned a social-media firestorm with its inept handling of the issue.
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Even the simplest single-brand presence on Facebook requires, at a minimum, cross-functional collaboration between marketing, PR, agencies, and a social media manager.
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Lurking beneath the shiny surface of emerging technology, a big disruption will impact the way media executives, journalists, PR pros and brand managers think about their work.
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First of all, most journalists at highly sought-after media properties receive hundreds of PR come-ons daily, making the odds of your email being opened very slim indeed.
The company actually created such confusion about Elite that an FAQ was sent out to media before E3 by Activision PR asking sites to run the explanation of the service.
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Giving props to Jeremiah, Todd Defren also looked at the integration of earned, owned and paid, but clearly gives more credence to PR and its grounding in the earned media space.
In the nascent days of blogging, I remember raising ethical considerations when several of the early and more popular PR bloggers used their new-found media clout to advance the interests of their clients.
Mr. Wilner, a media-savvy lawyer who immediately realized that the detainee cases posed a tremendous PR challenge in the wake of September 11, hired high-stakes media guru Richard Levick to change public perception about the Kuwaiti 12.
Still active at his company into his 90s, Mr. Edelman predicted that social media heralded a golden age for PR as a way of interacting with consumers.
How consumers obtain information on products and services is moving from traditional advertsing and PR (public relations) focused through mass media to networks with common interests in social media.
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In the process, Cashless would offer the seller insight into the discounting, coupons, social media-driven promotions, tracking and PR opportunities that comes with cash-free commerce.
Queries to Disney PR went unanswered, but today press invitations began populating media inboxes.
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Either the Facebook CEO has a fantastic PR team or just a lot of friends in the media business.
But as an Indie developer, what he lacks in advertising and formal PR he makes up for by being loved by the gaming media.
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