In January, he joined the PR firm Global Strategy Group as an executive vice president.

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On February 14, a group of senior corporate and agency PR executives came together, under the sponsorship of PRWeek and MSLGroup, to discuss a number of issues that had also been on the agenda of the World Economic Forum at Davos.

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The signatories, who include Aviva chairman Lord Sharman, Home Retail Group boss Terry Duddy and top corporate PR executive Roland Rudd, said they were speaking in a private capacity.

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The group of core participants already includes actress Sienna Miller, PR guru Max Clifford, serving MPs, and Christopher Shipman, son of mass murderer Harold Shipman.

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