Ultimately, though, the policy was a PR disaster, says First Amendment attorney Lawrence Walter.

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In addition, JetBlue, which definitely knows what a PR disaster looks like, has learned the power of being open.

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When you think of top notch customer service, Zappos automatically pops into your mind (January hacking of customer information PR disaster aside).

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Nugent obviously understands the viral nature of the internet, and is using it to build his brand (or entrench his brand, depending on how you look at it.) He probably understands it a lot better than the Secret Service, who may accomplish only a deepening of their own PR disaster should Nugent decide to bring up the prostitution scandal.

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Some airline customers may not be fragrant paragons of exquisite taste, but attacking them online is a public-relations (PR) disaster that raises the question of whether the two firms have done enough to educate staff about acceptable use of the internet.

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Alexandra Crabb, a Boston PR consultant and and native Mainer says if there was a disaster that crippled electronic devices, Power Felt is what we would want to have in that bag.

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