Trust me, Mark, many startups, especially those on the brink of losing their media virginity, will derive and be thankful for the considerable benefit a smart PR firm can bring to the mix.

FORBES: "Never Hire a PR Firm"

But that was also one of her failures: the paper's chief investigative reporter, Mazher Mahmood, dressed up as a Middle Eastern sheikh to lure Sophie and her then-partner, Murray Harkin, into implied admissions that her royal connections could be used to the benefit of clients of their PR agency.

BBC: Changing faces at The Sun