And tech companies may be especially prone to those backlashes: Not only are tech customers particularly Web savvy, but the tech industry itself frequently sails into uncharted and--from a PR perspective--dangerous waters, says Waggener Edstrom's Neptune.
The Online Journalism Review looks at Quixtar , a company that built dozens of Web sites that link to each other with positive news about the business, assuring that a Google (nasdaq: GOOG - news - people ) search produced only PR-friendly results.
It was their joint litigation-PR plan, with the Guantanamo lawsuits helping the PR messaging and the PR messaging helping the lawsuits.
It really doesn't take a keen eye for news these days to spot the all-out PR blitz by team Blu-ray to convince the masses that the format war is over and Blu-ray has won.
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By mid-afternoon, the smoke from the kitchens would clear and the strip of road along PR-184 would suddenly overflow with locals, hungry for food and live meringue music.
First of all, most journalists at highly sought-after media properties receive hundreds of PR come-ons daily, making the odds of your email being opened very slim indeed.
That never got in the way of a good PR-grabbing, sheep-baiting headline of course.
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Of interest to me, and by extension, my PR-minded readers, is what happened next.
Tenfour and PR-firm partner Waggener Edstrom say they make no money on the beerfest.
Yet the risk is that this would also mean four more years of cautious, PR-conscious government.
Drawbacks: the pricing is high, especially since not all the influencers that surface in a keyword search are PR-engageable.
When members wanted a copy of any PR-related document, they called and it was mailed to them for a fee.
Whatever her motivation, she finally caved and penned a jagged line down PR-184, marking an X in the middle of nowhere.
Heading east out of San Juan on PR-3, roadside signs whizz by like a NASDAQ ticker: Walgreens, Starbucks, Burger King, Subway.
That's a long time relative to other deals the government has inked with some big names in the Washington lobbying-PR nexus.
And PR- and branding-wise, he might have benefited from some professional help.
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Driving away from the beach, we merged onto the easily navigable Highway 52, where 55km later we took a sharp left onto PR-184.
This story reveals a rare glimpse into the reality behind the closed doors of a highly secretive and PR-obsessed corporation, where information is tightly controlled.
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Many (PR-beleaguered) tech journalists have developed an inherent distaste for a profession that peppers them with inane pitches that are mostly irrelevant to their editorial interests.
Bellies full, we drove back down PR-184 following the falling sun toward the Caribbean Sea, cruising along the coast to reach Ponce, a colonial port town where long ago pirates raided Spanish ships coming into the harbour.
The breakthrough came with the discovery that the gene that controls genetic exchange, which goes by the prosaic name of PR-domain containing 9, or Prdm9, is also implicated in generating reproductive incompatibility between different members of the same species.
Regardless, in a world of political and religious extremism, natural disasters, economic collapse and bad hairstyles--where the need for humor and authenticity has never been greater--PR folks are ignoring an opportunity to truly connect with and engage their audiences.
Yes, it's a little strange and hilariously specific on the surface -- Anna just scaled back her PR job to part-time so she can take care of the kids!
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Away from the world of politics, two delegates have been more visible than any other: Martin Sorrell, the CEO of WPP -- the largest advertising and PR agency in the world -- and Howard Lutnick, Chairman and CEO of Cantor Fitzgerald and BGC Partners.
And one that quickly generated over 10 million views on YouTube, causing a migraine-worthy PR headache.
There were a lot of stunt-y PR moves that we decided not to do.
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She's a one-woman PR machine for Pigeon Forge, and through "Dollywood" is Sevier County's biggest employer.
Several weeks ago, a friend referred a client prospect who was embroiled in a headline-making PR imbroglio.
It's been enough to spur the Wal-Mart PR machine to work overtime trying to soften the company's image.
"You have to act like a leader, " says Torod Neptune, crisis management leader at tech-focused PR firm Waggener Edstrom.
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