Volumes of still beverages like Powerade and Vitamin Water increased 11% internationally and 7% in North America.
Powerade has been around since 1988 and also has a lot of high-profile athletes on its team.
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The ingredient is also used in other drinks, including some flavors of Powerade made by rival Coca-Cola Co.
Given the stronghold that Gatorade and Powerade hold on this market, how are emerging products working to break into the market?
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Gatorade remains the dominant player with about 69 percent of the market, while Powerade has 30 percent, according to Beverage Digest.
Powerade has deals in place with the PGA, NASCAR, NHRA and others.
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But the product catching everybody's fancy is the sports beverage Gatorade, which has cornered 80% of the sports-drink market, dwarfing Coke's Powerade and Pepsi's AllSport.
And we look forward to Powerade's release of mystic mountain blueberry.
Mr. WILL FERRELL (Actor): (As Ricky Bobby) Also due to a binding endorsement contractthat stipulates I mention Powerade at each grace, I just want to say that Powerade is delicious.
Likewise, it demonstrates that for these companies, going head-to-head with the likes of Gatorade and Powerade to compete for the business of teams and leagues may not be the best starting strategy.
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Improved promises of performance have allowed the top-two selling sports beverages in America, Gatorade and Powerade, to maintain a stronghold on the sports beverage and performance market in the United States.
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The Atlanta-based company did not say whether it would remove the ingredient from Powerade as well but noted that it takes customer concerns into account when looking for ways to improve its drinks.
Desena, 42, has accumulated some major sponsors such as Reebok, Monster and Powerade, and is receiving daily requests for a reality-based TV show from the Discovery Channel, National Geographic, NBC and even The Weather Channel.
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