Now the solar unit has two products to sell separately: the green tag and the power.

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Britain, Australia and others have also vowed to help fund demonstration plants partly because they reckon the private sector is put off by the huge price-tag on a single CCS power plant, and also in the belief that the cost of CCS will fall with experience.

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There's even a "white tag" market: When I install a more efficient light bulb, I can sell that efficiency gain to the fossil fuel power plant, just as if it's a green tag.

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Social amplification and tag-based discovery are core to the Tumblr platform, giving content staying power, with many posts receiving reblogs and likes days, weeks and even months after the original post.

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He aims to add the tagline "Hemi power" to ads for its vehicles, an effort similar to the "Intel Inside" tag that flags the Pentium chip in computers.

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The Blythe Solar Power Project is the largest of nine big solar power plants licensed over the past nine months by the California Energy Commission, and it comes with a price tag to match.

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