Extras: My test model was equipped with power monoroof, navigation, Outback logo floor mats, matte finish woodgrain trim, keyless start and 2-position memory driver seat.

FORBES: Car of the Week: 2013 Subaru Outback

Founded in 2000, the HomePlug Powerline Alliance, Inc. is an industry-led initiative with 70 member companies that creates specifications and certification logo programs for using the power lines for reliable home networking and Smart Grid applications.

ENGADGET: HomePlug Powerline Alliance reveals features of new HomePlug AV2 spec

Omega sued Costco for selling its watches for prices below suggested retail, citing a tiny Omega logo on the goods that it said gave it the copyright holders power to control how creative works are distributed.

FORBES: Supreme Court Rebuffs Costco In Copyright Challenge

Information needs to be direct, clear and of value, and well designed brands reveal their power when anyone can recognize and remember a product or company by their chosen font, logo or even a half-heard jingle.

FORBES: How To Brand Yourself On A Small Budget