In its two variants, it offers zero risk options with unparallel speed of deployment, simplicity in use, fire power and reliability.

BBC: News Online

Apparently some broadcasting companies have expressed interest in using the tech to power their own 3D streams due to the simplicity (and cost effectiveness, we assume) over current 3D filming solutions.

ENGADGET: VideoEFx box transforms your 2D content into 3D (hands-on)

Given the tendency in our society to complexity rather than to simplicity, and given the power of special interests versus the general good, a clean, elegant solution won't come easy.

FORBES: Magazine Article