In the studio on Bowery, she tries on two looks for the designer's "Gerl Power" presentation, which is part Minnie Mouse, part activist, designer Gerlan Marcel says.

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It works to smooth power demand on the grid and effectively lowers electricity costs to the customer, says Schmitz, who was formerly Chief Operating Officer of UltraLife (ULBI), a worldwide designer and manufacrturer of power and communictions systems.

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If built cleverly, they permit the chip designer to pack more computing power into a small space without causing the chip to misfire.

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He came in wearing a designer suit, white shirt and a power tie.

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So with racing cars: the greater the engine power, the greater the potential drag that the designer must then seek to overcome.

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