The power brick is a work of art in itself, barely bigger than an iPod.

FORBES: Magazine Article

Once we get beyond the color and size, we got caught up on the large power brick, which is inconvenient -- Sony's other Blu-ray players have integrated power supplies, and that's the way we like it.

ENGADGET: Sony Internet TV Blu-ray Disc Player with Google TV review

During power outages, the brick can stay online for up to 8 hours thanks to an internal battery.

ENGADGET

Gamestop is determined not to go gently into the digital night, and is doing everything in their power to avoid being the next Blockbuster, as brick and mortar stores become more and more obsolete in the age of the download.

FORBES: IGN and Gamestop Merging into Uber Gaming Portal

From here on, the factors important to success in the traditional brick-and- mortar retail business -- pricing power based on brand strength and economies of scale -- also will be required on the Internet.

FORBES: Does Amazon.com really matter?

The brains of the outfit is a plastic brick that supplies logic and six AA batteries' worth of power.

FORBES: BYOB: Build Your Own Bot