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For the superrich, money can represent power, prestige, influence--or a certain measure of immortality, if it is ultimately used to finance some visible endeavor like finding a cure for cancer.
FORBES: Side Lines
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He made sure that the meeting was on his territory, in his office, where he could feel comfortable and he could utilize the power and prestige of the -- of his office, the greatest influence on her future testimony.
CNN
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To these ambitious people, there is an acceptable trade-off between money and the power and prestige of office.
ECONOMIST: The Tories have a bigger problem than Iain Duncan Smith