Viewers, and the ad industry, will watch closely to see if Gildan joins the ranks of successful advertisers or stumbles in its first (and then potentially only) ad attempt.
Product placement can be done after filming and content owners will be able to sell placement in every market, probably to different clients, for a potentially more lucrative overall take of ad sales.
Not only would it mean major cutbacks in ad spending--potentially restraining the exposure of the food companies to consumers--but it could also put limitations on most media, from television and radio to newspapers and magazines.
With a minimum of investigation, the DOJ could determine that the Google-Mozilla deal is highly analogous in anti-competitive effect to the proposed Google-Yahoo ad agreement that the DOJ blocked in 2008 and is potentially analogous to the tying concerns the DOJ had in its successful Sherman antitrust case against Microsoft.