That said, she sees a potential rival that has yet to enter the market: Amazon.com.
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Deputy President Motlanthe is seen as a potential rival for the head of the ruling party.
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That possibility has drawn resistance from major shareholders and attracted interest from potential rival bidders in Blackstone Group and Carl Icahn.
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After years in which no Republican could come close to him, a potential rival looms in Richard Riordan, the current mayor of Los Angeles.
Manhattan Borough President Scott Stringer, a potential rival for the Democratic nomination, has called for the current system for distributing these grants to be abolished.
And Hillary Clinton, she also saw one of her potential rival, John Kerry, have his chances be diminished, if not eliminated, because of that gaff.
It would need a message of support from the City Council, which is headed by a potential rival in the mayoral race, Speaker Christine Quinn.
In other words, Dr Mahathir was just targeting a potential rival.
Former Spanish prime minister Felipe Gonzalez, a socialist, is seen as a potential rival to Mr Blair, as is Jean-Claude Juncker, the veteran centre-right Luxembourg prime minister.
Mr Afriyie, a businessman who became MP for Windsor in 2005, has not held any ministerial post but has been touted in the press as a potential rival.
The former defence secretary is not only one of the Tories' few big political talents but also a potential rival who will pose a lesser threat to Mr Hague if he has been part of the team leading the party to its expected election defeat.
Thanks in part to the credit crunch, potential rival bidders dropped out of the race earlier this year: Gerardin said that Britain's Barclays had faced serious concerns over potential wider financing issues and pulled out, while the fire-sale acquisition of beleaguered prime broker Bear Stearns meant JPMorganChase no longer needed to knock at Bank of America's door.
Thanks in part to the credit crunch, potential rival bidders dropped out of the race earlier this year: Gerardin said that Britain's Barclays had faced serious concerns over potential wider financing issues and pulled out, while the fire-sale acquisition of beleaguered prime broker Bear Stearns meant JPMorganChase (nyse: JPM - news - people ) no longer needed to knock at Bank of America's door.
Then again, potential bidding rival L'Oreal may not be far behind.
Among the possibilities: EchoStar could yield some of its satellite slots to Cablevision Systems (nyse: CVS - news - people ), strengthening a potential satellite rival.
Concerns have been raised over the potential for trouble between rival sets of supporters, and the fact that one of the smaller venues, with less space for fans to disperse, is playing host rather than a larger city like Johannesburg or Cape Town has also been raised as a potential problem.
The competitive pressure will come not only from potential customers deciding to purchase rival smartphones, but also from developers not willing to devote their resources to a platform that has questionable chances of taking off.
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Kournikova's former coach Nick Bolletierri once said she had the potential as a shot-maker to rival John McEnroe.
Japan and Australia, sponsors of rival grand commissions when a potential nuclear-free window opened at the cold war's end, have joined forces to set up a new one.
Although Vodafone would have no immediate answer to AirTouch's home-market difficulties, its rival bid offers bags of potential in faster-growing Europe, where both firms have invested keenly, often bidding for licences against each other.
But a TechCrunch piece over the weekend has shifted the focus of the discussion away from the potential for a straight-forward Apple iPad rival into the realm of e-books.
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Also on Motorola's list of potential troubles: its intellectual property spat with rival Research In Motion and its postponed plan to split up the company, reportedly because buyers' bids did not meet expectations.
While the company's management has faltered lately, its founders, now at rival Handspring, have just announced another potential breakthrough: the Treo Communicator, which seamlessly combines a phone, organizer and wireless Internet device.
In case Apple's patents hold up under appeal, Google could recode Android to ensure there was no potential infringement, or handset makers could seek to pay their rival a licence fee.
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Rival suppliers Scottish Power, SSE and Npower are still being investigated for potential mis-selling.
And 26 pages later, Lilly counters with an ad featuring a torso with the heart exposed and attacks three rival drugs by name, including Novartis' Mellaril and Serentil, for potential heart problems.
On conflicts of interest, some maintain that for uncontroversial legal work, potential clashes could be avoided if clients granted them express permission to act for a rival, as routinely happens, for example, for consulting advice.
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