Some are obvious: seat belts, home security systems, and mammograms are essentially about avoiding loss (prevention), while vacation homes, lottery tickets, and facelifts are about potential gains (promotion).

FORBES: Use Motivational Fit to Market Products and Ideas

The promotion focus on potential gain leads to speed, creativity, innovation, and embracing risk, while the prevention focus on avoiding loss leads to accuracy, careful deliberation, thoroughness, and a strong preference for the devil-you-know.

FORBES: Getting Your Boss, Colleagues, or Clients to Embrace Risk

Yes, people have issues with the game, but they do have huge fanbases as evidenced by their sales, and such promotion might turn off potential buyers.

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And McDonald's squad showed their potential by coming through two matches against promotion-chasing Nottingham Forest unbeaten.

BBC: SPORT | Football | My Club | Carlisle United | McDonald keen to play down hopes

Promotion motivation is about getting ahead, maximizing your potential, and reaping the rewards.

FORBES: Getting Your Boss, Colleagues, or Clients to Embrace Risk

In fact, soundtracks for movies come out nearly two months before the movies themselves as promotion for the film and as a means of engaging potential movie-goers.

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