And in what may be a downside for some potential users, all chatters must log in using Twitter, Facebook, Google, or LinkedIn, and their full names are transparent in the system.

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Data previously thought of as information poor or impossible to analyze (e.g. big unstructured data sets, log files, etc.) now offer new value and business potential.

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Potential targets for acquisition include Moveable Type, a software-based Web-log service, and Radio Userland, another desktop software product used for publishing Web logs produced by privately held UserLand Software of Acton, Mass.

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One reporter knew details about the log-in times of multiple traders on a single desk and called daily to ask about potential layoffs, the person said.

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